Original post on Twitter.com @GuyKawasaki
If you like the numbers over the ethics, then keep following influencers who have no interest in your well being. There are plenty that will sell you a bait & switch or keep you so distracted you will always be looking to them for obvious solutions. For those who like it that way here's how to grow a following according to Internet Marketing 101 via @GuyKowasaki on Facebook. The only platform I found where the post was well received and effectively stirred up more rage... Which makes me wonder if he was only using his audience for survey purposes to see how each group would respond so that he could later blog about the differences in the various platforms. Which is highly unethical and against the rules for people who are actually certified to do social and psychological research.
When that happens, and I see it daily, social media profiles of major influencers go dark, get filled up with horoscopes and affiliate ads or worse. They become irrelevant or preachy about whatever is going on in the world.
Even before the Internet, real business leaders had to know how to remain relevant to their audience without sounding like a tabloid.
From sensationalist headlines to random chain mail and inappropriate jokes, it happens to some of the most popular that even I've been shocked that they didn't know better or at least have someone on their team who knows better. If you haven't seen Hidden Figures yet, now would be a good time if you don't get any of what I'm saying. Usually there isn't anyone like me on the team and until there is, this will continue to be a repeating story.
I could have called it this piece Making Trump; or Making Weinstein; or Making Lauer; or Making Cosby... I could go on. Ask me how many just like each of them I've ever known, worked for, had the chore of coaching, or tried to talk some sense into. Ask me how many I've called names, written off, or wished ill will on.
We don't sell out for fame, popularity, money or the opinions of others. We also do not repay evil for evil or getting caught up in petty debates and name calling. Most humans watch roasts, reality drams, play the dozens and laugh at comedians who make fun of others. I do not. This is my weirdness. But guess what, it's the that that makes me uniquely qualified to run my lane. This is why we don't roll like that.
I'll settle for being in the meager top 10% of online influencers, with organic growth by providing #qualityoverquantity, helping others, genuine engagement and reciprocation.
See the original post and discussion on LinkedIn or Twitter and let's discuss it. Share your thoughts in the comments below or on a somedia post.