Sugar Free Coaching
#LivingSugarFree w/ speaker and author, Andréa Raquel. It's not a diet, it's a lifestyle.

By: Andréa Raquel | May 14, 2012

The Media Doesn't Lead Strategy

Research and reports are for the consumer, to get a glimpse into a particular industry and feel reasured that there are rating and compliance systems in place. When you are the designer, creator, inventor, producer, etc... you should not be looking at media reports to determine your market direction or your drive. Hopefully you have other customer satisfaction and client feedback avenues in place because by the time it reaches the media it's too late. I knew I needed to do something when I noticed a group of Twitter followers rated poorly because of their use of digital papers; and the final straw was seeing my Sunday paper, which should be the hottest one of the week (according to traditional mind set = expectation); and it said top stories by @SugarFreeCoach. I hate it when that happens. So I set out to decide on a solution to the lack of return I am getting and the potential negative influence rating because of the use.

Content Editors

Paper.Li is not the only online content editing tool I use to gather data from my valuable friends, colleagues and influencers and share it with my general audience. To me this is more important than individual blogging because I can't have all the answers by myself, nor can I keep my eye on ever trend, product and news story. Also it is a standard backdrop for the type of sharing, promoting, reciprocating and collaborating that I like to do within my network. I keep lists of resources, friends and followers and then I edit my digital papers to relevant categories using the lists to filter the content. It is very important to keep lists up to date and delete profiles that are no longer active or not relevant.

SWOT Analysis

The features and benefits in my humble opinion far out-way any negative review or connotations that such tools may draw. The only downfall is not maximizing the potential return because that is a waste of time and as well is what makes the user look like they are only using automated tools and not collaborating with or influencing their audience. Living Sugar Free Daily

The Editors Battle

So I set out to do several things. Number one on the list is increasing subscribers. This is going to be a bit tough because in order to get more people to read the paper I will have to help change the image as well as make the value of the paper evident to the viewer and the contributors. This brought me to the conclusion that the paper is not the problem but rather the daily announcement of the paper. My second concern mentioned at the beginning was that my top story on Sunday was by me. "How can this happen?" I thought. Well here's where the work comes in. For a tool to be truly valuable you have to use it, and you also can not naturally promote a product that you are not really using and benefiting from. I have to read my own paper more. Not that I don't look at it, it's great and has some really good contributors. But I don't really dissect the paper every day, between keeping up with so many mediums of information delivery for my own education and sharing my own original content I have not given it enough attention. I had to shift my mindset. I use HootSuite to manage my microblogs; however I can also use Paper.Li to manage my content sharing. Meaning I decided to use Paper.Li solely to decide on what stories to promote or share to ScoopIt, Stumble and other promotional sites. This will help me keep my lists updated as well as allow me to post the top stories.

Expanding Minds

Right now people think that the paper is spam because they get a notice saying they appeared in a paper, then they click the link and can't find their post. This may be a good marketing tactic for the paper, some would agree... that's not my issue. I prefer to generate an audience based on the excitement and reciprocation that comes from them actually seeing their story on the front page. If you appear in a paper and don't see your story on the front page, or if you follow a paper and just want to see when you appear in it (probably way more often than you know) here is how. At the top right of our paper it says "See All Articles". After following that link you can sort the list by "News Spotter" Here is where you look for your name. But also notice the "Source" column because it may have been a reblog, like, tweet, or share from your blog or site as well. Very few influence tracking sites are so thorough that they can tell you everytime you appear in a post or paper. I was pinned on Pinterest 4 weeks ago and completely missed it. It didn't show up on my Klout, PeerIndex or Google. You have to do your own in house tracking and market reporting in spite or whatever tools or services you are using if you really want to know what is going on, affect your industry and keep your audience happy and informed.

Share Your Thoughts

We will see if my adjustments to Living Sugar Free Daily and TXNL Daily have an impact on our audience satisfaction which increases FB likes and activity, Klout scores and PeerIndex rating and over all growth. Take a look and let me know what you think. If you like it be sure to subscribe and share. You can xee all of my papers and other sites listed on the XeeMe/AndreaRaquel.
Comments:

Be the first to comment ...

Post a Comment

Tags

LivingSugarFree

Andrea Raquel

Sugar Free Coach

TXNL

blog

css

facebook

feed

google

html

integrity

Internet

klout

links

live

marketing

myspace

networking

online

quality

SEO

success

sync

tungle

twitter

web 2.0

business

connecting

social media

applications

browser

desktop

change

community

disappointment

growth

lifestyle

attitude

ethics

action

independence

power

service

coaching

communication

conflict

relationships

friends

mental health

stupid

traffic

foursquare

god

safety

social engineering

blogs

sugar free

advertising

blogging

aquisitions

circles

intellectual property

mergers

technology

complaining

brand

influence

communications

psychology

sales

social

organizations

phsychology

sugar free coach

the social entrepreneur

txnl

cameras

gadgets

mobile

speakers

online influence

peerindex

reporting

strategy

passwords

security

early adopters

kred

psychology index

social profiles

coaches

fitness

living sugar free

singles

social networks

women

picture

pin

Image

quote

.com

domains

godaddy

microsoft

officelive

qr codes

registrar

short links

Customers

Etiquette

Manners

SouthernmediaHospitality

content

edit

editing

paper

paper.li

papers

publishing

cooking

food

healthy

nutricion

nutrition

recipe

super foods

copyright

legal

pinterest

protection

somedia

trademark

Friday

fun

goals

happy

life

Aside

try

vision

At

Atlanta

examiner

Link

#POY2012

Person of The Year

POTUS

Time

Beyonce

blackout

Super Bowl XLVII

career

education

small business

social engagement

trust

employees

errands

government

help

needs

patience

positive

acceptance

cultures

diversity

hate

international

n word

prejudice

racism

social networking

violence

broke

budget

clothes

fashion

fashionista

job

money

recession

savvings

style

suite

work

workforce

beauty

black

female

first lady

inspiration

mothers

professional

roll models

Examiner.com

management

network

profiles

Social Media Examiner

tools

xeeme

employment

humpday

leadership

monday

ROJ

staff

team

wednesday

workday

autoresponders

hospitality

scams

social collaboration

spam

transparency

branding

value

attraction

Brian Holler

energy

good

love

bullying

children

clicks

confidence

popular

cloud

computers

Georgia

Office

training

fake

patent

contingency

economy

food stamps

shutdown

solutions

survival

US

cancer

health

natural

research

wellness

balance

employed

enjoy

manage

planning

stress

dimensions

easy

emergency

hashtags

intranet

law of attraction

lessons

posting

pr

privacy

real life

social responsibility

freedom

happiness

haters

humility

Jesus

opinions

respect

perks

rank

ratings

score

destiny

excuses

faith

fear

maturity

purpose

image

cash

debit cards

FDIC

finance

scam

Walmart

class

fans

grace

social interaction

follow

gender

lead

race

sensitivity

logic

ADHD

Asperger

Disability

PTSD

Role Models

Special Needs

Television

debate

discussion

language

rude

social skills

Fate

HumpdayShift

Karma

Weird and Scary

advice

awareness

consumer

influencer

investigate

leader

mentor

mislead

rip off

anger

bullies

friendship

frustration

jealousy

self reflection

teams

criticism

jokes

judgment

audience

consumers

grammy's

message

music

public

voice

celebrity

entrepreneur

future

apps

endorsements

engagement

glitch

gratitude

like button

sharing

unplug

chocolate spread

cough drops

Hershey's chocolate spread

hersheys

Video

ricola

Christians

forgiveness

obedience

country

rap

control

favorites

newsfeed

bias

culture

grow

workplace

complain

depression

emotions

honesty

responsibility

time

addiction

caffeine

coffee

denial

leaders

mental illness

people

strife

courage

family

ministry

drugs

suhar

boundaries

concern

dating

marriage

men

single

sex

cheating

unrequited love

online dating

pick up lines

fertility

reproduction

commitment

words

abuse

encouragement

motivation

Quote

cheaters

forgiving

society

forgive

compromise

peace

Status

romance

online marketing

reputation

date

self improvement

SingleRemedies

Valentines Day

slow walk

connections

expectations

tips

give

meet

new

Bruce Starr

interview

luvcoach

courting

kindness

standard

support

so media

bacteria

candida

dairy

diet

livingsugarfree

sugar

sugarfree

exercise

weight loss

activity

effort

friday

moderation

weekend

wofhwne

#humpdayshift; goals; fitness; health; motivation; dance; wednesday; humpday; active; wellness; energy; attitude

public relations

boston life

cambridge massachusetts

job offer

dance

get happy

midweek

mindset

shake it off

Wednesday

excellence

focus

listening

smartphone

English

global

translation

federal

finances

jobs

layoffs

mentions

suspended

#TXNL

hacked

networks

social remedies

ads

promotions

rights

tweets

mountains

hiking

outdoors

thanks

share

holistic

keto

dairy free

time management

Hershey s chocolate spread

cold

illness

brand ambassador

growth hacking

Autism

Inclusion

hope

veterans

black women

lady vets

minorities

personal development

thought leaders

LinkedIn

Twitter

development

change management

sexual harassment

human resources

scandal

boss

assault

Charity

joy

JoeG

EDEN1

KLS-9

SABRE-6

systemic

tradition

SocialMediaTheather

Books

SciFi

Fiction

Reading

Acting

Food

sensory overload

texture

emergency food

corona virus survival

tiktok

internet brands

quarantine